Idea Mining: Unearthing the Client’s Vision in Architecture
Michael Markham Michael Markham

Idea Mining: Unearthing the Client’s Vision in Architecture

As architects, we often hear that our job is to dream, to create, to envision the future of spaces. While that’s partially true, I’ve found that the real artistry lies not in the ideas I generate, but in the ideas I discover. I call this process idea mining—and it sits at the core of how I approach each project.

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